During his championship 2012 season, Brad Keselowski and the No. 2 Ford Fusion team welcomed Wurth as an associate sponsor. Now, as BK seeks his second Sprint Cup in 2014, Wurth is stepping up as a primary sponsor.
Wurth will be the primary sponsor on the No. 2 car during four NASCAR Sprint Cup Series races, starting with the March 23 Cup Series race at Auto Club Speedway in Fontana, Calif. Wurth will also be an associate sponsor on the No. 2 Team Penske Ford for the balance of the 2014 season.
“We’re pleased to welcome Wurth as a primary sponsor on the No. 2 Ford team,” said Keselowski. “The Wurth Group has done a terrific job of activating their partnership with Team Penske and we’ll work together to take the relationship to a new level this season. We’re all excited to race the red and white Wurth Ford Fusion in 2014.”
The Wurth Group first partnered with Team Penske in 2012 and the leading automotive, industrial and woodworking supply company has served as a primary sponsor for the team in the NASCAR Nationwide Series and an associate partner on the No. 2 Miller Lite Ford Fusion over the last two seasons.
“We are very excited about continuing our relationship with Team Penske and Brad Keselowski,” said Robert Stolz, Wurth North America Chief Executive. “Since our relationship started two years ago, many of our customers and associates have enjoyed the partnership and we look forward to taking this to the next level with the Wurth Car now in the Cup Series. We consider Brad to be a part of our Wurth family of businesses, and we cherish being associated with Roger Penske and his extraordinary organization. This promises to be another fantastic year for Wurth Racing.”
While this season marks just its third season as a partner in North American motorsports, Wurth has been actively involved in European racing for over 30 years supporting teams in various disciplines including Formula One and the DTM Series.
“Wurth is a global leader in the automotive and industrial supply business and we are excited to have them join the No. 2 Ford team as a primary sponsor this season,” said Roger Penske. “Wurth has brought value to our company and to our partners as well. This demonstrates the commitment of Team Penske to building lasting business relationships and we will work together with the Wurth team to continue to grow this partnership.”